How TurboTax Uses Social Media to Engage Customers
If you live the U.S., then you’re likely thinking about next month’s tax deadline. You’re also likely using TurboTax Free Efile to file you tax returns. In this video I interview Christine Morrison,...
View ArticleTop 5 Social Media Myths Debunked
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting. It’s time to debunk the big myths that are keeping business owners and...
View ArticleMost Marketers Not Profiting From Social Media
Are your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study. Although many marketers see the value and potential of social...
View ArticleStudy Reveals Top 6 Social Media Goals for 2011
In 2010, many businesses laid their social media foundations. In 2011, many wonder what social media marketers will tackle as their top priorities. Altimeter Group‘s recent research reveals that...
View ArticleHow SAP Uses Communities to Connect With Customers
In this video I interview Mark Yolton, senior vice president of the SAP Community Network. Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles...
View ArticleStop Marketing, Start Engaging: How to Get Social Media to Really Work
Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? To discover the common mistakes social media marketers make...
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